Joel Adejola
The world is always larger than the record we keep of it, and I work in that gap.
I founded STATSWING to help sport operators turn action into uncertainty. You can read the market thesis here.
My academic work, at the University of Kansas, asks how we know what we know, how to make agents both human and AI truth-seeking, and how generative systems are rewriting what provenance and credibility even mean. I am a junior studying philosophy and physics.
Before any of this I spent a gap year in Nigeria as an investigative journalist at the ICIR, hunting leads: one investigation traced ₦2bn of fire-fighting trucks left to rot at Abuja Stadium for almost twenty years; another showed how the electoral body systematically disenfranchised at least a million eligible teenage voters in the 2023 elections. Back at KU I spent five semesters in the Writing Center working with 300+ students.
I am a fashion model, mostly runway and high fashion.
I write across football, philosophy, and journalism, and my research is where the measurement work lives.